Show Premise
Inside the BluePrint is an on-going series about innovations in the commercial construction and design space that explores cutting-edge products and technology impacting the way we live, work and play. This season is all about Innovation. Our team is going out into the field to meet the innovators, and traveling all over the country to capture innovative products that impact the “Built Environment”. We’ll get in-depth, fast-paced, behind-the-scenes views of how products are made and installed—and how they’re impacting the world.
Each episode would feature three products/segments. Each segment would be divided into four acts: “The Inspiration” (which is where we describe the problem the innovator set out to solve); “The Idea (where we describe the product itself and how it solves the problem); “The Process” (where we walk through how the product was created, challenges and obstacles faced along the way, and how it is successfully made today); and, lastly, “The Impact” (where we discover how the product is installed and ultimately changing or impacting a space and the people it serves.)
Format
30 minute TV show. Program content and graphics consist of 25:30 and 4:30 of commercial sponsors
Episode
Comprised of 3-4 storylines in 5-7 minute segments that follow the case study and 4 pillar story arc consisting of:
- The Inspiration
- The Idea
- The Process
- The Impact
*Most episodes to include a tip segment
Network
Each episode airs as independently produced branded content, recurrently for three months, beginning with the initial national airings on Fox Business and Bloomberg Television. Visit our distribution page for full network information.
Assets
Inside the Blueprint will provide a DVD and/or digital version of the 5-7 minute segment. Your company will have licensing rights to the segment, the “Inside the Blueprint” logo and “Airing on TV” tag. You are encouraged to utilize them in pre and post promotion of your appearance on the show.
- Production of a :30 second tune in commercial that announces your participation in the show
- Inside the Blueprint will provide a post 30 second digital version of the segment for digital distribution through social media promotion.
Setting
Interviews are to take place in the company HQ/Manufacturing facility of the innovators featured to show how it is made, and on the construction site/job site where the product is being installed.
Featured Participants will have the opportunity to approve all materials, including its name and/or logo as well as the feature integration outlines for technical and legal accuracy.
Inside the Blueprint™ is a “by invitation only” program. If selected, Inside the Blueprint™ television series will include a company in a branded featured segment as part of a 30-minute program. The segment will air nationally.
National Syndication
The segment will also air in national broadcast syndication across 150 stations around the country in major markets Saturday or Sunday between 12:00PM and 2:30PM.
Digital Content
An HD Copy of Partner’s featured content will be provided.
Fox Business
Network Profile
FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street. Headquartered in New York, FBN is currently the top business channel on television during market hours. The network is available in nearly 80 million homes in all markets across the United States.
Age Groups Household Income
Age 18-34 2% HH Income $30K-$49,999 21%
Age 35-54 14% HH Income $50K-$74,999 25%
Age 55+ 84% HH Income $75K+ 44%
Education Gender
College Grad 41% Male 61% Female 39%
Presence of Children
1+ Child HH 8%
Bloomberg Television
Network Profile
Bloomberg TV quickly and accurately delivers business, financial, markets news as well as technology and lifestyle programming. Bloomberg TV offers insights that informs, inspires and entertains.
Age Household Income
Median Age 48 Median Income $149K
Education Presence of Children
Graduated College 85% 1+ child HH 44%
Gender
Male 73% Female 27%
Online
The Inside the Blueprint™ marketing team will promote the segment through cross-marketing initiatives, including but not limited to Social Media, PR and Online efforts. Participant will agree to post the segment on their website for a period of at least three (3) months, and provide artwork and logos for marketing efforts. Participant will be encouraged to maximize exposure and viewership of the segment through their own marketing initiatives (e-newsletters, banners, etc.). Episodes of Inside the Blueprint™ live on insidetheblueprint.com and YouTube..
Dedicated Segment Page
The Participant’s segment will be featured on a dedicated interactive segment page, hosted on InsidetheBlueprint.com website, including but not limited to the video player, a segment synopsis, call to action button and link to brand landing page.
Social Media
Through coordinated efforts with our Social Media Team, the Participant will have cross-promotional and conversational discussion to increase awareness and drive engagement. Scheduled content creation is encouraged to ensure timely development and posting.
Production Authorization
This is an agreement to appear on the show. This document needs to be signed and authorized by a representative of your company and approved by our Executive VP of Programming prior to program scheduling.
Scheduling Fee
The Fee covers a portion of the overall cost of producing and promoting the segment, grants exclusivity on the segment topic for the episode in which you appear, and guarantees scheduled programming will not be pre-empted. A financial commitment also ensures that our participants are vested in the show and the program’s schedules and deadlines are not compromised. The show is responsible for funding all additional costs of production and promotion well over and above the scheduling fee.
Material Requirements
We are looking for any additional material about your company and featured solution/service that may assist our Production and Marketing Teams in the development of the segment and cross-promotional efforts for the program. These materials include logos, press kits, current press releases, product literature, published articles, slides and ad transparencies and existing footage, if applicable.