Marketing
To help your company get the word out about your involvement with Inside the Blueprint, we have put together a few items that will help you get started.
Any use of this material must be submitted to Inside the Blueprint for approval prior to use.
Please contact your Project Manager directly for approvals on promotional materials.
Logos
Colors
Cyan #00AEEF
Cobalt #00729C
Steel #808285
Updated Banners Are Currently Being Created. The following banners may be used on your Web site to promote your company appearing on the Inside the Blueprint. The following banners have been approved and may not be altered. If you need a different size or wish to change the banner, it will have to go through an approval process. For information on this process please contact us at info@insidetheblueprint.com.
728×90 Leaderboard
Copy the following code to insert this banner into your site.
<a href="http://www.insidetheplueprint.com" target="_blank" rel="noopener"><img src="https://insidetheblueprint.com/wp-content/uploads/2022/07/ITB-BANNERS-SFL-3ITB-728x90-2.png" width="728" height="90" /></a>
300×250 Medium Rectangle
Copy the following code to insert this banner into your site.
<a href="https://insidetheblueprint.com" target="_blank"><img src="https://insidetheblueprint.com/wp-content/uploads/2022/07/ITB-BANNERS-SFL-3ITB-300x250-2.png" width="300" height="250" /></a>
300×600 Half Page
Copy the following code to insert this banner into your site.
<a href="https://insidetheblueprint.com" target="_blank"><img src="https://insidetheblueprint.com/wp-content/uploads/2022/07/ITB-BANNERS-SFL-3ITB-300x600-2.png" width="300" height="600" /></a>
The following Marketing Asset templates may be used promote your company appearing on Inside the Blueprint. They include co branded PSD and powerpoint templates for the following: social posts, social covers, web banners, printed signage, and email signatures. All assets created will need to be approved by the Inside the Blueprint team.
If you are releasing your own Press Release, it needs to be approved by BrandStar’s Brand Service Department.
When using TV in reference to Inside the Blueprint in the Press Release, it needs to be represented as such:
CORRECT
“Inside the Blueprint airing on (Bloomberg, FOX Business) at (Date, Time) as independently produced branded content”
INCORRECT
“(Bloomberg, FOX Business)’s Inside the Blueprint”
Inside the Blueprint®, is a fast-paced series that creates engaging educational content with partners focused on exciting innovations in the heavy equipment, hospitality, healthcare, and education fields, as well as advancements in smart city design, municipal construction, and the increasingly popular green building movement. Each episode explores four important aspects related to cutting-edge technology, products and services: The Inspiration, the Idea, the Process and the Impact. Inside the Blueprint creates comprehensive, visually stunning behind the scenes looks at how products are made and installed, and the far-reaching benefits they’re having on the built environment — and the world.
Thank you so much for your cooperation.
If you have any questions, please feel free to contact us.